Archive for August, 2006:
The mecca beauty empire of Avon, the biggest direct seller of women’s cosmetics, has recently reported disappointing profit results for the last quarter. Avon Cosmetics reported almost a 54% drop in their profits.
Yikes – that’s gotta hurt. The company reports that the drop in profits is mostly due to a restructuring and remarketing program that was supposed to help regain profitability and boost drooping sales, but it has ended up backfiring – at least this quarter, and subsequently dropping their profitability.
Perhaps the cosmetics giant, like other cosmetics companies, is being hurt by the burgeoning of many new cosmetic company startups and novelty companies on the scene that can keep up with the trendiness of novelty a little better.
I’m actually a fan of Avon cosmetic products. I have used quite a few of their beauty products, and would hate to see them go away, as they do generally produce high quality products that work.
Among one of Avon’s new marketing strategies is an entire line of men’s colognes and various other scents and men’s cosmetics bearing baseball legend Derek Jeter’s name and logo.
This probably cost the cosmetic company a pretty penny, only contributing to their growing profitability problem, but they remain hopeful that this new campaign will help revive their stalled sales and rekindle a younger, fresher image for the once almighty direct selling cosmetics giant.
Do you know how many times I’ve bought lipstick and wished I’d never bought it, and yet was unable to return it because I’d already used it? Lipstick is one of the hardest things to tell how it’s going to look on you until it actually gets on your lips, which is one of the reasons lipstick is one of the most thrown away, unused beauty products in a woman’s beauty arsenal.
If you’re going to a bigger department store, where they have the cotton balls and qtips out that you can test all of the colors on, then it’s kind of hard to judge what’s going to look good just by looking at the package. That fuscia color may look positively gorgeous in the tube, but may make you look like a clown when you actually glide it on your lips.
This is exactly why you see so many tampered with lipsticks in drugstores too – they’re simply women who don’t want to take the chance that they’ll hate the color, so they “nonchalantly” open the plastic packaging and take a sneek tester of the color.
The best way to test a lipstick color is to glide the color on the bottom of your index finger according to some “lipstick experts”. Thre reason is that the skin’s undertones on the index finger are very close to the undertones in your face and lips, and it’s a good predicter of how the lipstick will look on your lips – whether fabulous or horrendous.
So next time you’re testing lipstick shades, be sure to keep that index finger handy. This way you won’t have yet another beauty return or throw away item! Gosh, think of how much we waste on this stuff!
I just got my hair professionally colored at the salon I go to in Ohio, called Lucia’s. I love the shiny look it has, and this is due to the glaze that the stylist puts on it at the end (per the stylist – I’m not a professional).
She said the glaze is pure silicone, so what it does is coat your hair in shine which lasts for a couple of weeks, along with the color that it deposits. She likes to use the glaze so that your highlights can gradually lighten as you wash more and more of the glaze out of your hair, or it naturally wears off of your hair with time.
I think my hair looks a bit too dark right now, but I know it will lighten with a little time. Day 2 and it’s still pretty darn shiny. We’ll see how long it lasts!
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