First off, let me say that I think L’Oreal has superior hair care products for being a drugstore brand that is reasonable and totally accessible. I have always used their haircolors and always been pleased with the outcome, other than the few times I’ve picked the wrong color, but it had nothing to do with the quality of the product, just the wrong color choice on my part. Well, L’Oreal has addressed a burgeoning desire by the public to have natural, chemical free haircare, at least harsh chemical free, that is, with their EverPure line of sulfate free shampoos, conditioners and hair products.
The line EverPure is actually designed for color treated hair, since color treated hair tends to fade when products are used with a lot of harsh chemicals and salts like Sodium Lauryl Sulfate, which is increasingly used in most shampoos for it’s lather potential and easy cleansing of the hair. However, this is the same kind of stuff that takes the color out of the hair faster and makes it dry out and fade a lot easier.
You see, pigment deposits itself in the hair shaft and beneath the cuticle, and harsh chemicals lift that dye out of the hair faster. But those that don’t color treat their hair can also use EverPure by L’Oreal, because you don’t have to have color treated hair to benefit from using a harsh chemical free formula.
Here’s the cool part about the L’Oreal EverPure shampoo, at least the one that I used. By the way, the only product I’ve used in this line is the EverPure Moisturizing shampoo with Juniper and Rosemary. They’ve formulated it without sodium laurel sulfate, which is the harshest of the salt chemicals, but it still produces a nice lather, so you still get that benefit of feeling cleaner and more buildup free than you would with most other harsh chemical free shampoos since they hardly lather at all.
That’s the problem I had with the Phytenbella I used for the Brazilian treatment, it didn’t lather at all and my scalp still felt itchy and oily after I used it, not clean at all, even after using gobs of the (expensive) stuff. Now, if you look at the ingredients on EverPure, you will see some “sodium” related ingredients, but these are watered down, gentler versions that are non detergent like and won’t strip or damage the hair.
EverPure moisturizing shampoo goes a long way, you only have to use a little. I wouldn’t classify it as high lather, but it produces a very pleasant, slippery, silky lather that makes your hair feel wonderful. It literally made me feel like I was washing silky hair, not dry or damaged hair, as it had felt with the other stuff. I’m definitely going to be trying the conditioner that goes with the shampoo soon as well and will give you a full review of my experience with the Everpure conditioner as well. I love the shampoo though, and will continue to use it from now on and will recommend it to anyone who asks.
