That’s right. We’ve talked before about the increasing awareness in the male sector of looks and cosmetic issues, and a corresponding increase in popular cosmetics for men has shown that this is a trend on it’s way up, not on it’s way out. Apparently, metrosexuality is taking on a whole new meaning, but is also branching out into men who really just are concerned about one or two things, not trying to be “perfect”.
One such improvement is a product that helps to fill in areas of a man’s beard that are not growing in very well. Cosmetics like this would not be found at a female makeup counter, and they serve a specific male purpose. Men are concerned about their cosmetic appearance too, so it’s only to be expected that, in a world where appearance matters many times in the social and career setting, men’s cosmetics would be a huge market some day.
Men you wouldn’t even expect may wear some sort of cosmetic these days. Men’s cosmetics focus mostly on not being a beacon of obvious “I’m wearing makeup”, but more subtle things, such as brow gel to help tame wild eyebrows, a light self tanner for those men who want to look healthy and add a little color, but don’t want to look like Paris Hilton or Jessica Simpson who always sport a deep fake tan.
Other hot selling products for men in the beauty and cosmetic sector are concealer sticks (yes, men get zits, blotches and circles under their eyes too), and the more serious items for men who really get into this craze are foundations, lip tints and other, more traditionally “female” types of makeup. KenMen cosmetics is one of the big men’s cosmetics retailers, and they pride themselves on educating men on the ways of cosmetics.
They include private forums where men can ask questions about makeup and cosmetic application, what to buy, skin care questions and more, as well as a private means to buy cosmetic products. This is an interesting development, because a lot of men I know have always been sort of curious about women’s hair care products, etc., but this opens up new doors and may someday be more accepted in society that men do want to look presentable and feel good about themselves too. Guess David Beckham and other metrosexual men are partly to credit!
