I just got Sephora’s latest promotional email for new foundations that offer high definition coverage, marketing to the generation of us that are obsessed with high definition since the introduction of blu ray DVD players, high definition television and stations to match, and the ever increasing attention given to the importance of actresse’s complexions since the new high definition quality of pictures tends to emphasize every little imperfection in their skin.
I knew that was true when I saw one of my first blu ray DVD’s “Wanted” with Angelina Jolie, who looks like she has flawless skin the majority of the time, and saw some age spots on the side of her face when she was in a full face shot and in natural sunlight, or what appeared to be in natural sunlight. Other actresses who aren’t so lucky to have gorgeous skin get lambasted when it’s discovered they actually have – gulp – flaws – on their skin!
So this new campaign for flawless “high def” skin is actually very clever, and certainly go my attention. The first one they offer is exclusively at Sephora, and it’s a $40 foundation that is supposed to bend light and help “fill” in wrinkles and other imperfections. Another is a very fine translucent powder that is supposed to give a fresh, dewy finish with minimal shine but also maximum coverage. That one looked really interesting to me because I loved the mineral veil that was made by Bare Minerals, and that was pretty much teh same idea.
Another offering was a bronzer by Cargo, which they say has “light scattering particles” to make you look even more luminous – yeah, now that’s what I’m talking about! It seems like they’re really focusing on the skin, and that’s the most important foundation (no pun intended) for any beauty routine, so I’m always down with some new skin care and foundation ideas, especially when they come from Sephora, who’s kind of the authority on beauty right now.
