You may have seen various makeup artists using white eyeliner when applying the eye makeup to clients before, and wondered, as I did, what that actually does as far as optical illusions for the eyes. After all, that’s what makeup is – it’s all an optical illusion. We put foundation and contour blushes on to our skin to make our skin looke warmer, more even and more radiant.

We apply eyeshadows in certain patters to add depth to our eyes, and capture their natural brilliance. We apply mascara to lengthen our lashes and bring more depth and magnetism to our eyes and boost our sex appeal even higher. We add lipstick and lipstains and glosses to our mouths to make them look fuller and more pouty – again, making us look sexier and more alluring.

You see the point I’m making here. Makeup is all an illusion. It plays up our best assets and downplays our not so great features, and it’s also sort of the ornament we wear every day, like jewlry for the face. It’s fun to play with colors and tones, to see what kind of illusion you can create, and how different you can make your face look simply by using different makeup techniques.

White eyeliner may not look all that impressive in it’s little stick, but it is definitely a powerful tool to have in your cosmetics arsenal. White eyeliner is great when applied to the bottom lid, rimming the inner lid, to make the eyes look bigger and brighgter. In fact, as an experiment, I was in Kohl’s the other day on my lunch, already fully made up with a good day of eye makeup on, and I rimmed the bottom lash line with a very bright white, intense cream eyeliner, and it really made my eyes pop, and look much brighter.

It seemed to make the other colors look much more vivid that I had already applied to my lids, which happened to be an earthy plum/brown palette. White liner is also favored by some to put little dots on the upper lid as well to brighten the effect even more. I purchase my white eyeliner at CVS, in the brand Revlon, for about nine bucks, but you can probably find it cheaper by Maybelline for maybe five or six bucks.

I like the Revlon brand because it comes off the pencil and onto your eye easily and wears long, plus it’s really really bright white, which is what you need when you’re going for the eye popping effect we’re talking about.