This gentle purple shampoo is formulated to neutralize unwanted brassiness in blonde, gray, white, and highlighted hair. Infused with deep violet pigments, it tones while cleansing, leaving strands looking vibrant and refreshed—never dry or stripped.
Why You’ll Love It:
– Deep purple pigments help neutralize yellow and brassy tones
– Ideal for blonde, gray, white, and highlighted hair
– Gently cleanses without stripping moisture
– Leaves hair looking bright, cool-toned, and refreshed
How To Use
— Massage a generous dollop into wet hair from roots to ends.
— Rinse immediately and thoroughly.
— Use up to 2 times per week.
— For extremely dry or brittle hair, use a 50/50 mix of Blonde Ale and regular shampoo.
— Not recommended for use on hair extensions.