Virtue Smooth Shampoo for coarse or textured hair gently cleanses while refining and smoothing each strand. Infused with Alpha Keratin 60ku®, this restorative formula de-frizzes at the source, sealing in moisture and shine for hair that feels softer, sleeker, and more manageable after every wash.
Why You’ll Love It: – Gently cleanses while smoothing and refining textured hair – Alpha Keratin 60ku® repairs and repaves rough cuticles to fight frizz – Seals in moisture and boosts shine strand by strand – Reduces friction between strands for easier styling and detangling – Acts as a powerful daily smoothing treatment that enhances hair health over time
How To Use
— Work a quarter-size amount of shampoo into a rich lather between palms.
— Apply to wet hair and massage into scalp.
— Work lather through ends and rinse.