Virtue Purifying Shampoo is a deep-cleansing, clarifying wash that lifts away excess oil, product build-up, and environmental residue—including pollution and smoke. Infused with Alpha Keratin 60ku®, it detoxifies while helping repair and strengthen hair, leaving the scalp clean, balanced, and refreshed.
Why You’ll Love It: – Charcoal powder draws out impurities and absorbs excess oil – Hops extract helps purify and balance the scalp with a natural astringent effect – Coconut oil moisturizes without weighing hair down – Alpha Keratin 60ku® repairs damaged areas while cleansing – Refreshing citrus scent invigorates the senses without stripping color or moisture
How To Use
— Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms.
— Apply to wet hair, massage into scalp and throughout hair length.
— Rinse well.
— Follow with conditioner.
— Use once weekly or more if needed to remove residue, product build-up, and impurities.