Virtue Style-Setting Volumizing Primer is a lightweight, heat-protective spray that builds volume and creates the ideal foundation for lasting styles. Formulated with Alpha Keratin 60ku®, it gives fine or flat hair a lift at the root while helping to strengthen and protect strands over time.
Why You’ll Love It: – Boosts volume and root memory for long-lasting, flexible style – Alpha Keratin 60ku® strengthens fine hair and helps prevent breakage – Lightweight formula won’t leave buildup or stickiness – Protects against heat and environmental stressors – Leaves hair shiny, full, and ready for any style
How To Use
— Spray on damp or dry hair, section by section, targeting roots through mid-shaft.
— Use heat when styling to activate benefits for maximum volume and memory.