Virtue Hydrating Recovery Shampoo for dry, damaged, and color-treated hair gently cleanses while actively repairing and rebuilding each strand. With every wash, it dissolves buildup and infuses hair with Alpha Keratin 60ku® to restore softness, strength, and resilience from the inside out.
Why You’ll Love It: – Gently removes daily buildup without stripping moisture – Alpha Keratin 60ku® fills in cracks in the cuticle to repair damage – Rebuilds and strengthens hair compromised by heat, chemicals, or color – Leaves hair feeling soft, supple, and noticeably healthier – Acts as a restorative treatment with the ease of a daily shampoo
How To Use
— Work a quarter-size amount of shampoo into a rich lather between palms.
— Apply to wet hair and massage into scalp.
— Work lather through ends and rinse.